Whether in terms of artistic expression or through embodying values of freedom and beauty in their works, Metafora seeks to reflect the Arab individual's aspirations for a better life free from tyranny, extremism, backwardness, and poverty.

Metafora also aspires to attract the best Arab storytellers in the fields of TV series and cinematic production to express their creative visions from various parts of MENA region.

Metafora supports young talents who present innovative projects in terms of content and original visual treatment, contributing to the emergence of a new wave of cinema and television in the region.

Metafora is firmly committed to presenting a refined image of the dynamic and changing Arab reality through high-quality content, with the scope of cultivating a distinctive artistic taste among Arab viewers, whether in the Levant, the Maghreb, the Gulf countries, or any other countries where Arab community is based.